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Understanding Customers

     Daily pressure to deliver results creates a myopic focus on our own goals. We sometimes loose sight of the purpose of our work: our customers. By connecting with the images and voices of our customers we hear their needs and are reminded of our real objectives.

Client: Variety Child Learning Center (special education)
Project: Talking To Parents
Purpose: Create an intervention for staff to address a developing rift between
teachers and parents over the care of special needs children.

"Parents personal experiences sensitize viewers in an engaging and informative manner.  Your focus on the reactions of mothers transformed by anxiety and trauma and their capacity for resilience is captured with great sensitivity. The video is an invaluable resource."
- Judith Bloch, CEO Variety Child Learning Center